British High Commissioner to Bangladesh Sarah Cooke and Special Envoy to the Chief Adviser Lutfey Siddiqi today visited Cupcake Exports, a soft toy manufacturer that exports to the UK.

During the visit, the High Commissioner and the Special Envoy saw the production of toys and spoke to the workers and management of the company. They discussed the opportunities and challenges of diversifying Bangladesh’s export basket and entering the UK market.

Exporters of new products face considerable policy and administrative barriers within Bangladesh as well as challenges entering into new markets. The UK Government is providing technical assistance to the Government of Bangladesh to implement reforms to make it easier for firms to do business and export. The UK will continue to work with Bangladesh to increase and diversify its exports and connect UK buyers with Bangladeshi exporters. 

The UK Government announced a further simplification of its Developing Countries Trading Scheme (DCTS) on 10 July 2025. The new measures, which further simplifies the rules of origin, makes it even easier for Bangladeshi businesses to export to the UK. It will enable Bangladesh to move up the exporting value chain and diversify into new products, helping to create jobs and reduce poverty.

British High Commissioner to Bangladesh Sarah Cooke said: “The UK is working with Bangladesh to unlock new trade opportunities, support business-friendly reforms and connect UK buyers with high-quality Bangladeshi products.

“Export diversification is crucial for Bangladesh for sustainable economic growth. The UK’s Developing Countries Trading Scheme enables Bangladeshi businesses like Cupcake Exports export to UK market with zero tariffs. It benefits consumers in the UK by bringing down the price of goods.”

MSK/